“Retailer Data” means any data, information or information contained in any database, template or other similar document submitted by you or any of your Affiliates through the Services or to NuORDER in connection with your use of the Services.
“Confidential Information” means all information regarding a party’s business, including, without limitation, technical, marketing, financial, employee, planning, and other confidential or proprietary information disclosed under these Terms, that is clearly identified as confidential or proprietary at the time of disclosure or that the receiving party knew or should have known, under the circumstances, was considered confidential or proprietary. Retailer Confidential Information includes Retailer Data and information derived therefrom. Each party agrees (a) to hold the other party’s Confidential Information in strict confidence, (b) to limit access to the other party’s Confidential Information to those of its employees or agents having a need to know and who are bound by confidentiality obligations at least as restrictive as those contained herein, and (c) not to use such Confidential Information for any purpose except as expressly permitted hereunder.
Notwithstanding the foregoing, use and disclosure of Confidential Information by a receiving party shall not be a violation of this Section 11 if such Confidential Information:
Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NUORDER WILL NOT BE LIABLE TO YOU OR ANY OF YOUR AFFILIATES FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, USE OR OTHER ECONOMIC ADVANTAGE, ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICES, ANY PRODUCTS PURCHASED THROUGH THE SERVICES, OR ANY INTERACTION OR TRANSACTION BETWEEN YOU AND A BRAND, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER LEGAL THEORY, EVEN IF NUORDER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NUORDER’S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED US$100.