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eCommerce

Sell online with a global B2B eCommerce platform

Capture orders around the clock with a password-protected and fully branded wholesale website.

Create an engaging B2B eCommerce experience your buyers will love

A fully customizable website builder​

Flexible web design tools

Easily create custom website pages and linesheets with our drag n’ drop page builder — no design skills required.

Bring your brand to life

Customize the colors, fonts, imagery, and page layout to make it look and feel exactly like your brand.

Rich product listings

Bring your products to life online using video, 3D products, 360° imagery, virtual showrooms and more.

Optimized for eCommerce

Make any visual instantly shoppable by dropping a product hotspot on top of a static image or video.

Easy online ordering

Direct buyers to shop curated product collections with a modern, DTC-like eCommerce experience. 

Multiple ways to shop

Showcase products by look, category, delivery, or any grouping of your choice.

Always-on ordering

Real-time visibility into pre-book and ATS stock levels give your customers the confidence they need to place orders anytime, anywhere.

Personalized buying experiences

Tailor your product offering for a few key accounts or all retailers by setting account-specific pricing, discounts, and product visibility rules.

Designed to support every industry

From high performance outdoor gear to luxury apparel, our flexible wholesale platform is made to sell any and all products.

Designed to support every industry

From high performance outdoor gear to luxury apparel – our flexible wholesale platform is made to sell any and all products.

Related resources

Webinar

Winning in Wholesale: Closing the Tech Gap

Watch instantly

Survey report

State of B2B eCommerce 2026: Wholesale Reengineered

Download the report

Blog

A complete guide to global eCommerce and expanding to foreign markets

Read article

A selling platform that never sleeps

Your buyers around the globe will love using NuORDER’s dynamic ordering tools to shop your products. Consult with our team on how you can elevate your shopping experience today.

Fill out the form below to schedule a demo and learn more.

Frequently asked questions

A B2B eCommerce platform is software that lets wholesale brands sell to retailers online, with account-specific pricing, digital catalogs, and 24/7 self-service ordering. NuORDER by Lightspeed is built specifically for wholesale, connecting brands and retailers so buyers can discover, order, and reorder without the back-and-forth of phone, fax, or email.

NuORDER gives each brand a fully branded wholesale website where buyers log in to see their own pricing, discounts, and product selections. As a purpose-built B2B eCommerce platform, it also surfaces upsell opportunities and tracks sales trends with built-in reporting.

Look for account-specific pricing, real-time inventory, digital line sheets, and bulk or repeat ordering. The best B2B eCommerce platform also syncs with your back office — NuORDER integrates with 120+ ERP, PLM, and POS systems to keep product, inventory, and order data accurate.

If you’re still taking wholesale orders by phone, email, or spreadsheet, a B2B eCommerce platform can cut manual work and let buyers order around the clock. NuORDER scales from emerging brands to global enterprises, with multi-currency and multi-language support for selling across markets.

A standard store is built for one-off consumer sales, while a B2B eCommerce platform handles wholesale realities like negotiated pricing, order minimums, and large repeat orders. NuORDER pairs that with a digital showroom and assortment tools, so brands and retailers can plan and buy collaboratively.