Through this partnership, NuORDER will provide Nordstrom and their supplier brands with a platform that will enable collaboration, assortment selection and enhanced visibility into product. The fashion retailer and its brand partners can upload product catalogs, take notes and capture purchase intent. Additionally, NuORDER will offer Nordstrom’s buyers a complete view of the merchandise they plan to buy for the upcoming season, which will allow them to identify gaps or opportunities across their available spend, helping the company curate a wide range of products for its customers.
“We’re excited to partner with NuORDER and leverage their capabilities such as a digital market tool,” said Teri Bariquit, Executive Vice President Merchandise Planning, Inventory and Solutions, Nordstrom. “Having a tool with shared visual information allows buyers and brands work much more effectively together.”
NuORDER helps brands improve their market to order process, reduce manual efforts and expedite Nordstrom’s commitments with them. It also enables the automation of intaking product data into the downstream Nordstrom systems, and move buyers to use digital whiteboards. The visual merchandising tool will enable brands to digitally showcase their products and personalize their presentations to Nordstrom buyers to better market themselves and promote themes, products and collections.
“Introducing NuORDER to our ways of working has made a notable impact on our business, including reinforcing key customer relationships and enabling us to grow our wholesale business,” said Ricky Green, Global Wholesale & Licensing Director, Ted Baker London. “The collaboration between NuORDER and Nordstrom is a game changer for our business and is telling of the strategic impact this partnership could have on the industry as a whole.”
NuORDER has experienced rapid growth on its platform, adding 900 brands and driving $15 billion retail gross merchandise volume. Many of the brands that currently work with NuORDER, including Coach, ASICS, Lacoste, Levi’s, Shiseido and Theory, are also customers of Nordstrom, making this an ideal partnership.
“Partnering with Nordstrom is a natural fit for us and for the brands on our platform,” said Olivia Skuza, co-founder and co-CEO, NuORDER. “Nordstrom shares similar values to NuORDER. Both companies lead with an innovation first mindset, care deeply about our customers and leverage technology to help advance the industry. It’s been incredibly exciting to see the impact we have made in such a short amount of time and we’re looking forward to delivering value to the entire Nordstrom brand ecosystem.”
To learn more about using NuORDER to sell to Nordstrom, please visit partnerships.nuorder.com/nordstrom