In our latest webinar “Sustainable Supply Chain - Oxymoron or Path” (available for on-demand stream here), we explore what it really means for a brand to achieve sustainability through their supply chain. We are joined by George Lawrie, VP & Principal Analyst at Forrester, Erik Ulin, VP of Retail Partnerships at NuORDER, and Chris Manley, Founder & CEO at Surfside Supply Company as they take a look at the environmentally-minded strategies brands can implement to help shape their own sustainable supply chains from start to finish. Read More
If you aren’t running a digital wholesale storefront, you’re missing out on an incredible opportunity to drive sales and improve customer service. According to our first annual report - The State of Retail Buying 2020, nearly 50% of retailers would end their relationships with a brand if the customer service experience was poor. What’s more, disappointing customer service (often attributed to faulty communication, slow response times or difficult salespeople) is one of the most common reasons why a buyer parts ways with a brand. Read More
If you’ve read any newspaper over the last 10 years, you’ve probably stumbled upon a headline about the impending “retail apocalypse” for brick and mortar stores, and the stunning growth of D2C sales online as the future of consumer buying. However, more traditional retail sales brick and mortar stores have transformed from behind the scenes of the retail industry. Digital tools now exist to aid brands and retailers in making consumer-orientated decisions that are based not only on intuition but data. Read More
A recent Vogue article and award-winning documentary and new Toxic Beauty documentary bring up an interesting question. Are brands responsible for chemicals they are using in their products? To delve a bit deeper, it’s important to ask whether or not brands responsible for becoming more transparent and accountable for business practices, and does this play a part in sustainability? Read More
In this month’s Trend Report with Tommy Fazio, we will be taking a look at brands that embody the idea of "The Weekend Get Away". Inspired by the relaxation of resorts and vacation destinations, these brands complement your travels by being a finishing touch to your experiences, whatever the location may be. They are all about looks that are clean and simple, with a minimalistic styling and thought process that makes them ready to grab and go in a carry-on for your most spontaneous weekend getaways. Read More
Luxury brands like Prada, Chanel, and Burberry, to name a few, don’t become the powerhouses they are magically or overnight. It takes vision, consistent innovation, and a willingness to quickly adapt to consumer preferences. Read More
Since 2004, Klean Kanteen has strived to provide high-quality products while maintaining the lowest impact on the environment. When they recognized that the traditional paper wholesale ordering system they were using was costly, out of date, and most definitely not eco-friendly, they sought out a digital solution that could improve these aspects of their business. In this case study, we discuss how their partnership with NuORDER helps them accomplish this goal while also aligning with their core values and helps them establish better relationships with their retailers. Read More
B2B commerce suites have come onto the market to bring digital transformation and standardization to the wholesale industry. However, brands and retailers typically focused on digitizing the consumer experience have rarely examined how manufacturing, selling, and buying can be optimized through digital solutions. The influx of B2B commerce suites does not make the task of onboarding a new solution any easier, which is why Forrester has created a comprehensive guide to finding the right solution for your organization. Read More
Now, more than ever, consumers are calling for brands to take a stance, use their influence to affect change, and to create communities that matter. Read More
As consumer shopping preferences, habits and tastes evolve, so does the fashion industry- at an ever-rapid pace. In lieu of taking on every new change and challenge as a brand, collaborate with your wholesale partners to ensure shoppers have access to their every desire. Read More
Beauty continues to boom, thanks in large part to social media (with an emphasis on Instagram and YouTube) and digitally-native brands (DNVB). What's more, the beauty industry has faced far fewer negative impacts from the e-commerce landscape, compared to their peers, traditional apparel and accessory retailers- many of which closed significant numbers of doors or closed up shop entirely over the last few years. As such, the beauty industry provides several insights on how to achieve and maintain brick-and-mortar success in the age of e-commerce. From makeup artists as influencers to new skincare and cosmetics DNVB swiftly catapulting to success, fashion stands to benefit following beauty’s lead. Read More
With the winter recreation market continuing to grow year after year, mainstream consumer acceptance of the sportswear and leisurewear found on the mountains does as well. This leaves brands and retailers with a great opportunity to turn this thriving trend into a business success. Read More
Streetwear's beginnings are rooted in the late 1970s and early 1980s, but it's never had as considerable a cultural or financial impact as over the last decade. The casualization of fashion led to the adoption of streetwear and streetwear codes by luxury fashion brands including the likes of Dior, Givenchy, Balenciaga and many more. Even the art world got involved, with brands partnering with KAWS, Takashi Murakami and other in-demand contemporary artists. Indeed, many of the most casual outfits donned in cities from Paris to NYC are comprised of some of the most expensive and highly-desirable designer pieces. Read More
