Case Study: How Klean Kanteen Went Lean and Green to Optimize Their Wholesale Business

Since 2004, Klean Kanteen has strived to provide high-quality products while maintaining the lowest impact on the environment. When they recognized that the traditional paper wholesale ordering system they were using was costly, out of date, and most definitely not eco-friendly, they sought out a digital solution that could improve these aspects of their business. In this case study, we discuss how their partnership with NuORDER helps them accomplish this goal while also aligning with their core values and helps them establish better relationships with their retailers. Read More

An Overview of the Top B2B Commerce Suite Providers

B2B commerce suites have come onto the market to bring digital transformation and standardization to the wholesale industry. However, brands and retailers typically focused on digitizing the consumer experience have rarely examined how manufacturing, selling, and buying can be optimized through digital solutions. The influx of B2B commerce suites does not make the task of onboarding a new solution any easier, which is why Forrester has created a comprehensive guide to finding the right solution for your organization. Read More

Beauty and Social Media: Brick-and-Mortar Success in the Age of E-Commerce

Beauty continues to boom, thanks in large part to social media (with an emphasis on Instagram and YouTube) and digitally-native brands (DNVB). What's more, the beauty industry has faced far fewer negative impacts from the e-commerce landscape, compared to their peers, traditional apparel and accessory retailers- many of which closed significant numbers of doors or closed up shop entirely over the last few years. As such, the beauty industry provides several insights on how to achieve and maintain brick-and-mortar success in the age of e-commerce. From makeup artists as influencers to new skincare and cosmetics DNVB swiftly catapulting to success, fashion stands to benefit following beauty’s lead. Read More

Streetwear: The Intersection of Culture, Luxury, and Style

Streetwear's beginnings are rooted in the late 1970s and early 1980s, but it's never had as considerable a cultural or financial impact as over the last decade. The casualization of fashion led to the adoption of streetwear and streetwear codes by luxury fashion brands including the likes of Dior, Givenchy, Balenciaga and many more. Even the art world got involved, with brands partnering with KAWS, Takashi Murakami and other in-demand contemporary artists. Indeed, many of the most casual outfits donned in cities from Paris to NYC are comprised of some of the most expensive and highly-desirable designer pieces. Read More

Who’s Winning the Race in Footwear?

Starting up may be easier than ever, but it’s never been more challenging to win at footwear. Globalization, new technology and rapidly-evolving consumer trends have combined, producing a perfect storm of challenges in sourcing, production, operations and sales. There are more losers than ever - including many once-flourishing brands, and the industry’s winners outpace the competition for miles. Despite lower odds for success and increased competition, potential profits and market share continue to motivate new entrants and established players alike. Read More

5 Beauty Trends That “Makeup” Wholesale Today

The beauty wholesale industry is evolving at an increasingly rapid pace, thanks to influences from Asian beauty, product exclusives and newness, the merging of the beauty and wellness spheres- and trends spawned from creative startup and growth stage brands. In fact, even one-time, solely direct-to-consumer brands are entering the world of wholesale beauty. Here’s an in-depth look at beauty’s transformation... Read More