An All-Inclusive Wholesale Digital Trade Event

Industry leaders NuORDER and Informa Markets Fashion collaborate to bring the fashion wholesale industry the largest collection of women’s and men’s apparel, accessories and footwear digital trade events.

What does this mean for the industry?

Giving buyers & brands the opportunity to connect digitally

NuORDER’s platform will serve as a digital extension to Informa Markets Fashion’s physical events, providing brands with the technology to deliver an interactive buying experience for retailers. This partnership will provide a new model for brands to sell into global fashion markets when they can’t meet in person, as well as break down barriers for up and coming brands to participate in the digital trade event experience.

THE ONLINE WHOLESALE DESTINATION FOR WOMEN’S AND MEN’S APPAREL, ACCESSORIES, AND FOOTWEAR

NuORDER and Informa Markets Fashion are leveraging their combined expertise to bring all categories of the fashion industry together in one place.

What does this mean for the industry?

Giving buyers & brands the opportunity to connect digitally

NuORDER’s platform will serve as a digital extension to Informa Markets Fashion’s physical events, providing brands with the technology to deliver an interactive buying experience for retailers. This partnership will provide a new model for brands to sell into global fashion markets when they can’t meet in person, as well as break down barriers for up and coming brands to participate in the digital trade event experience.

THE ONLINE WHOLESALE DESTINATION FOR WOMEN’S AND MEN’S APPAREL, ACCESSORIES, AND FOOTWEAR

NuORDER and Informa Markets Fashion are leveraging their combined expertise to bring all categories of the fashion industry together in one place.

About the Digital Trade Events

Bringing a hybrid event model to the fashion industry, Informa Markets Fashion’s digital trade events will debut alongside its scheduled physical events, such as industry-wide recognized events of MAGIC, COTERIE, PROJECT, and MICAM Americas.

Joining expertise from NuORDER’s robust technology with Informa Markets Fashion’s industry insights and marketplace-exclusive content and business resources to drive commerce and connectivity, brands will be able to leverage NuORDER’s full online selling capabilities, including e-catalogs, line sheets, in-platform ordering and the latest Virtual Showroom technology. Retail buyers will be granted access to the curated events to discover, connect and shop the brands their customers know and love.

Upcoming Digital Events

MAGIC

February 1-March 1

COTERIE

February 16-March 16

PROJECT

January 19 - February 15

MICAM Americas

January 19 -March 16

for brands

Market Your Brand to a Global Audience of Buyers

Attract retail buyers with a curated digital showroom experience that showcases your new collection and tells your brand story.

Create Immersive Digital Showrooms & Catalogs

Display collections through digital catalogs, line sheets and interactive 360-degree showrooms. Tap into NuORDER’s powerful sales tools to drive buyers to your page.

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Turn Purchase Intent into Orders

Identify sales opportunities and drive online purchasing decisions with real-time buyer activity alerts. Streamline the buying process by capturing orders and payments—all in one place.

for buyers

Discover New Designers & Products for Your Store

Find and shop favorite brands, and discover new designers from all around the world. Visit the individual event sites for more information and details on how to register.

Seamless Online Shopping Experience

Easily shop the latest digital catalogs, linesheets, and press clippings of your favorite go-to-brands. Find exactly what you’re looking for faster with product filters.

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Easy Online Ordering

Order details are synced across all brands for easy and accurate order management.

Contact Us to Learn More

If you’re interested in learning more about how this partnership is helping fashion brands digitize their selling process, contact us through the form below so we can get the conversation started with Informa Markets Fashion’s digital events team.