Every Sale Begins with a Compelling Story

We all know that commerce is not just transactional, it is also experiential. The most successful brands understand that to engage and convert customers, they not only must have differentiated products, but they must also tell exciting and compelling stories. These stories help communicate the brand promise and foster strong emotional bonds between buyer and brand. This paradigm is not limited to consumer channels. It is equally, if not more, important in B2B, where retailers are increasingly focused on partnering with a limited portfolio of highly curated brands. Storytelling is becoming a central part of the wholesale sales process, both for selling to new retail buyers as well as for strengthening and deepening the relationship brands with their existing retail buyers. Read More

How to Find the Best ERP for Your Company

The ERP (Enterprise Resource Planning) software you choose will be the digital backbone of your business. It provides a central hub for most key elements of your company's information. We reached out to people who work in the ERP industry and to those who use the software daily. See what they say about how to choose the best one for your company. Read More