5 Best Practices B2B eCommerce Can Learn from B2C

We regularly talk about the fundamental differences between B2B and B2C - the target customer, the buying cycles, the relationship duration and structure - but we often fail to recognize the common ground between the two. In a case of what came first, the chicken or the egg, it is clear that B2C eCommerce was around well before B2B eCommerce was born. With years of eCommerce experience under its feathers, B2C has a lot of insight to offer in how to leverage digital channels, and B2B has a lot to learn. Read More

How Your Brand Can Drive Wholesale Revenue Through Impactful Storytelling

Whether you are an established brand looking to cultivate relationships with existing retailers and build relationships with new retailers, or a new brand looking to break into wholesale, telling your brand story in a compelling manner is key to your success. In this post we’ll discuss why storytelling is so important and provide a framework you can use to effectively tell your unique story to retail buyers. Read More