James Lasson & Tommy Fazio

Meet NuORDER’s New Hires for Fashion Director and SVP of Marketing

NuORDER is happy to announce the onboarding of Tommy Fazio as Fashion Director, and James Lasson as SVP of Marketing. Get to know more about them, what brings them to NuORDER, and what they’re looking forward to for in the future of retail and brand partnerships.

Tommy Fazio, Fashion Director

With over thirty years of involvement in retail and brand development, Tommy is joining our team and sharing with us his experience in both physical and digital spaces in retail, brand development, trade-shows, and consulting. 

After collaborating with DKNY to develop and successfully launch their men’s line, Tommy continued his work with brands as VP of Men’s at Calvin Klein, where he worked toward optimizing merchandise selection and maximizing business growth. 

At New York’s iconic retail store Bergdorf Goodman, Tommy rebranded and remerchandised the store, in addition to securing exclusive lines from some of the best luxury brands. The success of his work at the store allowed Tommy to further his career in retail as he was advanced to Fashion Director of Men’s at parent company Neiman Marcus. 

In continuation of his work in the fashion industry, Tommy stepped into the digital world to develop Nordstrom’s online store by merchandising and building their men’s online presence, just in time for a digital overhaul that made their launch a success.

During his time at UBM Advanstar (Magic, Coterie, Project, etc. trade shows) as Fashion Director, he managed the business aspects of joining a show and helped brands develop their marketing and branding to maximize their time spent at shows.

In reflection of his career history, Tommy says, “I enjoy seeing great brands grow and guiding them through the process of doing so.” On Tommy’s passion for developing brands and protecting them as they grow through the industry, he also states, “This makes me excited about the possibilities brands and retailers have working together through the platform NuOrder offers.”

James Lasson, SVP Marketing

James has spent over 20 years and building revenue-generating teams, demand generation, business development for startups and enterprise-level companies, in addition to developing marketing strategies. 

While working at marketing agency CMG, James developed integrated strategies for B2B tech start-ups, while also driving revenue and demand for consumer brands like Zappos, eBay, Kohls, and Expedia. At CCA Global Partners, James led the planning and execution of multichannel digital marketing, lead generation, and management of brand web properties, paid, earned and owned media, generating billions of dollars in sales for large national home brands with over 1500 locations. 

Most recently before joining NuORDER, James led marketing globally at True Fit, building marketing and demand generation programs for this high-growth global enterprise retail eCommerce software company serving the world’s largest fashion brands and retailers like H&M, Nike, Levi’s, Macy’s, Nordstrom, Adidas, Gap, Net-a-Porter, Zalando, and Google. In addition, he also led both marketing and business development teams and all strategic brand and growth marketing initiatives, ultimately accelerating revenue growth for this venture-backed startup that raised over $100M during his time at True Fit. James consistently exceeded growth targets and played a key role in driving a significant pipeline that resulted in doubling and tripling revenue growth year over year.

Speaking on his new role as SVP of Marketing at NuORDER,  he states, “I am thrilled to join the NuORDER team at this exciting time, to help drive this next phase of accelerated growth globally. NuORDER has become the leading B2B eCommerce platform for the world’s top brands. 

Recognizing the unique position of NuORDER platform in the B2B retail market place, he also notes, “Now that we have built the first true two-sided platform, we are showing enormous value to retailers on the buying side. As we partner with innovators like Nordstrom, and other leading retailers, to digitally transform the wholesale buying process across multiple verticals, our brand and retail partners are reducing friction and creating a more collaborative and efficient B2B experience”, illustrating the potential for further transformation and growth of all parties involved.