Over the last few months, brands have largely moved to online meetings with retailers for conducting business. Knowing where to start isn’t easy, but if you’re looking for some guidance our latest eBook Best Practice Guide For Virtual Meetings breaks down what matters most for your virtual market appointments today.
Additional topics covered:
How To Optimize Your Collection
In this guide we’ll cover how to best organize your collection with visual elements and headers to make your appointments efficient and productive. We go over what visual elements help the most and ideas for headers that make it easy to highlight areas of interest.
Online appointments generally shorten the amount of time you have to show buyers what you have to offer, so having your collection strategically formatted online is more important than ever.
Planning Your Virtual Meetings
Do you know what conferencing software you’re going to use and the limitations between them? Included is a list of our favorites and tips for picking the right one for your needs.
Before you start your meeting, be sure to have your homepage prepared to best reflect your brand to buyers. We break down laying out your homepage to target the needs of individual buyers, and how this can lead to an increase in sales. Additionally, what type of details should be included in your linesheets to give them a better understanding of the merchandise available.
A New Way To Capture Buyer Intent
Conducting appointments online doesn’t have to be a limiting factor in building a relationship with buyers. Utilizing the right wholesale software can enable you to quickly “star” favorites and take notes internally, reducing time spent handwriting notes and possibly recording incorrect information.
Adjusting to these changes may take some time to perfect, but we hope to make the process a little easier for you. If you’re ready to take your wholesale business online, want to carry out virtual meetings effectively as possible, all while maximizing your sales and building better relationships, take a look at our guide today.