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Trade Show Life Part 3: How to Increase Sales with Epic Trade-Show Follow-Up

The trade show is over. You’re tired — exhausted, actually. You really don’t want more work to do. So let's look at how we can streamline the trade show follow up process while simultaneously increasing your trade show sales. Your trade show follow up work can be whittled to two categories: current-buyer follow-up and prospect follow-up (leads). Your goal is to upsell your current buyers and to book new orders with your prospects. Read More

Print vs Online Line Sheets

The cost of remaining entrenched in the analog age aren’t limited to your budget. Relying on printed catalogs means your reputation takes a hit, too, especially when more and more B2B customers expect a B2C experience when it’s time to make purchasing decisions. It’s time to go online. Read More