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Trade Show Life Part 3: How to Increase Sales with Epic Trade-Show Follow-Up

The trade show is over. You’re tired — exhausted, actually. You really don’t want more work to do. So let's look at how we can streamline the trade show follow up process while simultaneously increasing your trade show sales. Your trade show follow up work can be whittled to two categories: current-buyer follow-up and prospect follow-up (leads). Your goal is to upsell your current buyers and to book new orders with your prospects. Read More