5 Best Practices B2B eCommerce Can Learn from B2C

We regularly talk about the fundamental differences between B2B and B2C - the target customer, the buying cycles, the relationship duration and structure - but we often fail to recognize the common ground between the two. In a case of what came first, the chicken or the egg, it is clear that B2C eCommerce was around well before B2B eCommerce was born. With years of eCommerce experience under its feathers, B2C has a lot of insight to offer in how to leverage digital channels, and B2B has a lot to learn. Read More

How Your Brand Can Drive Wholesale Revenue Through Impactful Storytelling

Whether you are an established brand looking to cultivate relationships with existing retailers and build relationships with new retailers, or a new brand looking to break into wholesale, telling your brand story in a compelling manner is key to your success. In this post we’ll discuss why storytelling is so important and provide a framework you can use to effectively tell your unique story to retail buyers. Read More

Every Sale Begins with a Compelling Story

We all know that commerce is not just transactional, it is also experiential. The most successful brands understand that to engage and convert customers, they not only must have differentiated products, but they must also tell exciting and compelling stories. These stories help communicate the brand promise and foster strong emotional bonds between buyer and brand. This paradigm is not limited to consumer channels. It is equally, if not more, important in B2B, where retailers are increasingly focused on partnering with a limited portfolio of highly curated brands. Storytelling is becoming a central part of the wholesale sales process, both for selling to new retail buyers as well as for strengthening and deepening the relationship brands with their existing retail buyers. Read More